Young People and EVs

By Anonymous ; Posted Jun 18, 2018

Millennials and electric vehicles are being seen together more and more frequently. In a subtle but telling sign that young people are the ones driving sustainability efforts the recent Royal Wedding wedding featured a plug-in powered car.



Courtesy: The Independent


The Duke and Duchess of Sussex, better known as Prince Harry and Meghan Markle, drove off in an electric-powered Jaguar after their ceremony. The powder-blue convertible is a modern version of the 1968 E-type called “Concept Zero.”


Tim Hannig, director of Jaguar Land Rover Classic, told the UK’s Independent, “Our aim with Concept Zero is to give classic Jaguars a sustainable future in changing environmental and economic conditions.”


The young royals’ choice to drive off into the sunset in an EV is indicative of their demographic. A study commissioned by Nissan shows that 76 percent of millennials, or people born between 1980 and 2004, see switching to a more environmentally conscious car as the single best choice they can make in terms of sustainability.


The study found that the people in the millennial generation are more willing to try new things, and think differently about their impact on the future.


That trend extends to some in the previous generation, Generation X, as well. More than half (55 percent) of all electric vehicle buyers are between the ages of 36 and 55.


In a 2014 study by Nielsen, the reasons respondents gave for wanting to buy an electric vehicle included:

  • Taking advantage of tax credits

  • Reducing their carbon footprint

  • Avoiding pumping gas, repairs & maintenance

US student finance company LendEDU released some interesting statistics about the attitudes of young people toward cars, driving and disruption in the transportation industry:

  • 20.76% of car-owning millennials do not believe cars will be necessary in 20 years.

  • 16.57% of car-owning millennials said rideshare apps have made them re-think car ownership.

  • 50.10% of car-owning millennials would prefer to buy a "green" car over a traditional car.

  • 42.51% of car-owning millennials would give up manually driving a car for a self-driving car.


When InOrbis posted an infographic detailing these statistics, we got a comment that noted the survey seems to sway toward young people living in urban areas, where car ownership is a choice and rideshare options abound. The opportunities for change are certainly uneven depending where one lives.

However, the data seems to indicate that, where possible, the next generation is rethinking how a personal vehicle fits into their life, and what impact that vehicle has on the world around them.


About the author: 


Bridget Brown


Bridget Brown is a Calgary-based writer. She runs Create That Communications, a marketing agency specializing in compelling storytelling. Bridget is an award-winning former broadcaster; she spent 15 years reporting and producing for stations across Canada.




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